# moki (MakeOrKillIt)

> moki is an AI startup idea validator: an idea validation tool that's allowed to say kill. It runs a startup or business idea through a fixed academic method — a knockout gate, six weighted factors, an adversarial kill case — and checks live Google search demand a chatbot can't see. The verdict is Make, Hold, or Kill: a range and a confidence, never a fake 73 out of 100. First idea is free, no sign-up.

Startup idea validation here means proving the idea wrong as cheaply as possible, not cheering the founder on.

## Product

- [What is moki](https://usemoki.com/): the landing page — how the audit works and why the verdict is allowed to be "kill"
- [Run an audit](https://usemoki.com/audit): paste an idea in plain English, get a Make / Hold / Kill verdict in about 2 minutes, first one free
- [Sample report](https://usemoki.com/audit/b66ac45e-b43f-4961-b305-463751b46571/report): a real, fully unlocked report (verdict: Hold) — the exact dossier a founder gets
- [SaaS pricing calculator](https://usemoki.com/tools/saas-pricing-calculator): free interactive Van Westendorp tutorial + calculator — find the price range real buyers accept, then paste your own survey answers
- [About](https://usemoki.com/about): who runs moki and how to reach them

## Field notes (blog)

- [Should you quit your job to start a business? Write the threshold first](https://usemoki.com/blog/should-you-quit-your-job-exit-threshold): Most advice tells you how to feel about quitting. Write a threshold instead: a profit floor, a runway floor, and a date you check them. Research backs staying.
- [When to kill a startup idea: the five gates that come before any score](https://usemoki.com/blog/when-to-kill-a-startup-idea): Kill an idea when a must-pass gate clearly fails, or when even the optimistic end of its range is bad. The five gates and two rules our audit engine actually runs.
- [Your AI wrapper isn't dead. But one model update could kill it — here's the test](https://usemoki.com/blog/ai-wrapper-survival-test): 'AI wrapper' isn't an insult — it's an unpriced risk. A 4-question test to tell whether the next model update makes your product better or redundant.
- [You can vibe-code it in a weekend. That's exactly why you should validate first](https://usemoki.com/blog/vibe-coding-idea-validation): Vibe coding collapsed the cost of building — not the cost of building the wrong thing. Idea validation is now the whole game. How to do it in an afternoon.
- [How to price your product right: the Van Westendorp method](https://usemoki.com/blog/how-to-price-your-product-right-westendorp): How to price your product right with the Van Westendorp Price Sensitivity Meter — the four questions, running the survey, reading the graph, and its limits.
- [ChatGPT validates you, not your idea](https://usemoki.com/blog/chatgpt-validates-you-not-your-idea): Sycophancy is structural, not a prompt bug. Why a chatbot can't tell you to kill your startup idea — and what real validation needs that a chat window lacks.
- [Is it safe to share your business idea with ChatGPT?](https://usemoki.com/blog/is-it-safe-to-share-your-business-idea-with-chatgpt): Mostly yes — but idea theft is the wrong worry. The real risk is the answer you get back. What happens to what you type, and what to do instead.
- [Is your market saturated? Read it off Google demand](https://usemoki.com/blog/is-your-market-saturated-read-google-demand): Saturation isn't a competitor count — it's demand vs supply, and demand is public. A 5-step method to read a market off Google, no tooling required.

## Legal

- [Privacy policy](https://usemoki.com/privacy)
- [Terms of service](https://usemoki.com/terms)