moki

The idea audit

Should youbuild it?

Six weighted dimensions. Five must-meet gates. One honest verdict — watched live, as it resolves.

New to all this? Tap the ? on any card as you scroll — it explains that piece in plain English, no jargon.

Start the auditSee the method
01 — The gate

Five gates. One fatal flaw ends it.

Before a single score, your idea meets five must-meet criteria. Any clear failure and it's over — because a strength can't hide a fatal flaw.

Legal — must passLegal · must passAre you even allowed to do this? If it needs a licence you can't get, breaks a rule, or steps on someone's patent, it stops here — no matter how good the idea is.Market — must passMarket · must passDoes anyone actually want it? If there's no real group of people with this problem and money to spend, a great product still has nobody to sell to.Feasible — must passFeasible · must passCan it really be built — with today's technology and a realistic budget? Not in a dream world where everything works perfectly.Aligned — must passAligned · must passDoes it fit where YOU want to go? A good idea that drags your life or company in the wrong direction is still the wrong idea.Resourced — must passResourced · must passDo you have enough to start — time, money, skills, or people? Not everything you'll ever need, but enough to take the first real steps.
02 — The weighing

Six dimensions. Weighted, not averaged.

  • Marketw 0.22Market · weight 0.22How many people badly need this, and can they pay? A big, hungry crowd scores high. This one matters most of all — it carries the heaviest weight.
  • Differentiationw 0.20Differentiation · weight 0.20Why you and not a copycat? The harder it is for someone to just clone what you made, the higher this scores.
  • Financial rewardw 0.18Financial reward · weight 0.18If it works, is the money actually worth it? A tiny side-income scores low; a life-changing payoff scores high.
  • Strategic leveragew 0.15Strategic leverage · weight 0.15Does winning here open other doors? If it builds an audience, data, or a reputation you can reuse later, that's leverage.
  • Low riskw 0.13Low risk · weight 0.13How many ways can this blow up in your face? Fewer things that can go badly wrong = a higher score here.
  • Team fitw 0.12Team fit · weight 0.12Are you (and your people) the right ones to pull this off? Your skills and experience versus what the idea actually demands.
03 — The band

Confidence, made visible.

0kill 40make 65100

The confidence bandInstead of one fake-precise number, you get a range — like “somewhere between 48 and 66.” The less sure the system is, the wider that range gets. When the range straddles the line, the answer is “we don’t know yet — go get more evidence.”The less certain the model, the wider the range. Uncertainty widens the band — and the verdict leans to hold until you shrink it with evidence.

04 — The verdict
MakeMake — the green lightBuild it. The score cleared the bar (65+) and the range is tight enough to trust. Go.HoldHold — not yetDon’t quit, don’t sprint. Either the score sits in the murky middle or the range is too wide to call. Gather more evidence and re-run.KillKill — stop hereStop now. Either it failed a must-pass gate, or the score landed below 40. Far better to learn that today than after a year of building.Two thresholds. A band width. One honest call.

Should you build it?

Stop guessing. Run your idea through the gate and watch it reach a verdict — live.

Start the audit