moki calls an idea Make / Hold / Kill in an honest range, then gets to the part you actually decide on: the fatal flaw, the factor dragging it down, what would flip it, and the cheapest experiment to settle it. Before it eats three months.
~2 min · no signup · no 40-question onboarding
Side tool · freeSurvives the verdict? How much can you sell it for? Run the pricing calculator →
IdeaAI Slack bot that auto-summarizes support tickets
Demand, not applause
“Will they actually pay — or just say they love it?”
moki pulls live Google search demand— what people are looking for this week, not what a chatbot remembers from training. Applause isn't a signal. Search volume with buying intent is.
Where it breaks down
“Which factor actually sinks it?”
Six weighted factors, each scored as a confidence range. No single fake number, ever. moki surfaces the ones dragging the score down so you fix the binding constraint — not everything at once.
How the call gets made
“Is this a real no — or a weak maybe?”
There's no single score to argue with. Just a band, and two hard lines it either clears or doesn't. And a Hold isn't a shrug — moki tells you whether to gather cheap evidence or reshape it, based on whether the band is wide (uncertain) or tight and mediocre.
The one move that matters
“What's the cheapest way to prove it wrong?”
Not “go talk to customers.” moki names the single cheapest experiment that shrinks the biggest unknown, and the one change that would flip the verdict to Make — if that change is even reachable. Sometimes it isn't. That's an answer too.
Learn the 50-year-old pricing survey — and run it on your own numbers, live. No sign-up.
Same verdict, higher stakes. moki tells you whether the idea clears the bar: the honest score, the fatal flaw, what would flip it. When you leave the day job is your call, not ours.
Most ideas deserve a no. moki gives you a reasoned one in minutes, with the numbers to back it. The alternative is finding out six months in.
Score an idea — free →first idea free · no signup
moki (MakeOrKillIt) is an AI startup idea validator: an idea validation tool that's allowed to say kill. It runs your startup or business idea through a fixed academic method — a knockout gate, six weighted factors, an adversarial kill case — and checks live Google search demand a chatbot can't see. The verdict is Make, Hold, or Kill: a range and a confidence, never a fake 73 out of 100. Startup idea validation here means proving the idea wrong as cheaply as possible, not cheering you on. First idea is free, no sign-up.