moki
New No jargon. No business degree needed.

You've got an idea. Should you actually build it?

MakeOrKillIt is an honest second opinion on your idea — in plain English. Tell it what you're thinking, and it'll tell you straight: go for it, not yet, or maybe skip this one — and exactly why.

  • Takes a few minutes
  • First idea, no sign-up
  • Plain English, start to finish
What you walk away with

A clear answer, not homework.

No spreadsheets, no frameworks to learn. Just three simple things.

🚦

A straight verdict

Go for it, not yet, or maybe skip it. One clear call you can actually act on — no vague “it depends.”

💬

The honest reasons

Why it landed where it did — including the uncomfortable stuff a friend might be too polite to tell you.

🧭

Your next step

The single cheapest thing you could do next to find out if the idea really has legs — before you spend a penny building it.

How it works

Three steps. That's it.

1

Describe your idea in your own words.

A sentence or a paragraph — however it lives in your head. Who's it for? What problem does it solve? No pitch-deck polish required.

“I want to build…”
Just type it like you'd text a friend.
2

It pressure-tests the idea for you.

It asks the hard questions you'd rather avoid — is there really a market, can it actually be built, what could go wrong — and shows its reasoning, not just a score.

The tough questions
Asked for you, so you don't have to.
3

You get a clear verdict and what to do next.

Make, hold, or kill — with the honest reasons and the cheapest next step. You decide; it just makes the decision an informed one.

🚦 → 🧭
A verdict, and a direction.
The important part

It won't just tell you what you want to hear.

Most people you ask about your idea will be nice about it. This won't — on purpose. It plays devil's advocate, builds the strongest case against your idea, and puts it right in front of you. Better to hear it now than after a year of building.

No fake precision

Answers in ranges, not made-up scores.

Nobody can score your idea's future to the decimal — so it doesn't pretend to. When it's sure, it says so with a tight answer. When it's guessing, it says that too, with a wider one. That honesty is the whole point.

When it's confidenttight answer
When it's unsurewider — go find out more
The three answers

Green, amber, red.

Like a traffic light for your idea.

Make — go for it

Even looking at it pessimistically, this one holds up. Start building.

Hold — not yet

Promising, but there's a question or two to answer first. It'll tell you which.

Kill — maybe skip it

Even at its best, this one doesn't look worth it. Save your energy for the next idea.

Fair questions

Quick answers.

Do I need to be technical or “business-y”?

No. If you can describe your idea in a few sentences, you can use this.

How long does it take?

A few minutes. You describe the idea, answer a couple of follow-ups, and get your verdict.

Is my first idea really free?

Yes — you can run your first idea without signing up for anything.

Will it just kill every idea?

No. It's tough, but fair — good ideas get a clear green light and a reason to keep going.

Find out if your idea's worth it.

A few minutes now could save you months later. No sign-up for your first one.

Check my idea →